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Latest Stories

  • Jonathan Coon

    The Mistake: I was starting with a complicated product and trying to scale too fast. When we first launched a few years ago, we started with a...

  • Craig Hella Johnson

    The Mistake: I was making things too much about me. There’s an old mystical teaching phrase that says, “Your life is not about you.” That, for me, I...

  • Rob Reynolds

    The Mistake: In the early days, we didn’t value virtue over talent. Avesta started in 2010, but we got into real estate in 2005 and started buying...

  • Matt McDonnell

    The Mistake: We were putting too many eggs in one basket. In the early part of my career, I worked with a couple of nonprofits. Grant funding...

  • Meagan Fritts

    The Mistake: I crafted my expectations and definition of success from other’s achievements rather than my own vision. When I get into something I...

  • Kevin Sproles

    The Mistake: I did not collect enough data about our customer’s wants and needs. When I first started the company, I was the closest to the customer...