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  • Craig Hella Johnson

    The Mistake: I was making things too much about me There’s an old mystical teaching phrase that says, “Your life is not about you.” That, for me, I...

  • Rob Reynolds

    The Mistake: In the early days, we didn’t value virtue over talent. Avesta started in 2010, but we got into real estate in 2005 and started buying...

  • Matt McDonnell

    The Mistake: We were putting too many eggs in one basket. In the early part of my career, I worked with a couple of nonprofits. Grant funding...

  • Meagan Fritts

    The Mistake: I crafted my expectations and definition of success from other’s achievements rather than my own vision. When I get into something I...

  • Kevin Sproles

    The Mistake: I did not collect enough data about our customer’s wants and needs. When I first started the company, I was the closest to the customer...

  • Jeff Sinelli

    The Mistake: Anytime you start franchises, you’ll have your share of slick businessmen approaching you waving a lot of money. [In our case,] the...

  • Kimbal Musk

    The Mistake: I convinced myself that my business couldn’t scale. Back in the 90s, I was working in the internet business with my brother. I wasn’t...

  • Koel Thomae

    The Mistake: Rob and I were complete strangers going into business together. We never wrote a business plan, we never really talked about strategy....