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  • Lee Applbaum

    The Mistake: When I started in marketing after grad school in the mid-90s, there was a lot of emerging emphasis around consumer segmentation in...

  • Gillan Taddune

    The Mistake: I accepted a job despite an unpleasant interview process. When I was an executive working for a company in the past, a CEO of another...

  • Brock Wagner

    Mistake: The most challenging one I ever made was opening the brewery in Texas. I didn’t fully understand the laws in the state in 1994, which were...

  • Nina Vaca

    The Mistake: Like any good entrepreneur, I was very hands on and wore every hat when I founded Pinnacle Group in 1996. My personal performance...

  • Tim Sweeney

    The Mistake: Trying too hard for too long to work with clients that were not a good fit. I came from a world of ‘downstream’ consultancies that were...