Crain's Austin | Business news just got personal

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  • Kevin Lamar

    The Mistake: We didn’t do enough market research. When SoftScience started up, we were targeting the podiatric market, people with plantar fasciitis...

  • Jennifer Breithaupt

    The Mistake: I believed if you worked hard and had a great attitude, things would just happen for you. Early on, things worked out that way, so I...

  • PROMOTED

    Barack Ferrazzano welcomes Texas partner Buddy Ferguson

    Barack Ferrazzano welcomes litigation and motor vehicle partner Lloyd “Buddy” Ferguson, based in the firm’s new Austin, Texas, office. Mr. Ferguson has 30-plus years of trial... Read More


  • Tim Angelillo

    The Mistake: Not having a north star. I actually started out working at publicly traded media companies, eventually leading Yahoo Sports globally....

  • Landy Labadie

    The Mistake: I wish I had known [at the beginning of my career] that yes, the guest is important, but your team is more important. I’ve noticed times...

  • Amir Hajimaleki

    The Mistake: Not studying potential clientele as well as we should have. We opened our first restaurant about five years ago. Two years after that,...

  • Charles Watson

    The Mistake: When I was working with our CEO around 2012, I was the vice president of franchise development for Tropical Smoothie. This was when we...

  • Dan Graham

    The Mistake: Not doing enough due diligence. Over the years, I’ve figured out that mistakes are the secret ingredient for success and that success is...